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Programmatic horoscope 2020 : what the experts hold for the year to come.
In digital advertising, the year 2020 will be placed under the sign of consumers. A consumer more responsible and engaged, whose habits and expectations will make and break advertising practices : from the way that ads are created to building new ways of tracking the efficiency of a campaign. Programmatic – whose range of offer […]
How to easily engage today’s consumers on digital?
Today, brands have to address highly connected and informed consumers who tend to be less loyal to the brand. So what digital strategy should brands implement in order to identify, understand, engage and retain these new consumers? The profile of the typical consumer has evolved towards a conscious citizen who holds strong ethical values. Digital […]