The problem isn’t advertising itself, but its current inadequacy to digital
Don’t get it wrong: consumers like online advertising and they know that the internet relies on it to offer free content. The reason for their dissatisfaction is not advertising itself, rather the fact that it does not make provisions for the numerous unique features offered by digital environment (interactiveness, targeting, sharing, etc.).
This way, advertising is losing its popularity and is no longer desirable. Its content is bland and out of touch, and will remain so as long as the design stage fails to provide for this new virtual reality. In a connected world, the advertising industry urgently needs to change the way it approaches campaigns.
What is programmatic advertising?
#AskGamned! our experts answer your questions with a video Digital ads have changed the landscape of advertising. Most of the advertiser’s digital investments are now focused online and exceed those dedicated to television advertising. The main evolution concerns display and the role of programmatic advertising. Based on algorithms, big data and human expertise it is […]
Gamned! is part of TF1 Group’s digital division UNIFY!
Following the TF1 Group announcement regarding the majority stake taken in Gamned!, the group’s digital division is structuring under one identity: UNIFY. Gamned! provides advertisers with a multi-channel, innovative and high-powered offer, allying the qualified audiences derived from its new digital platforms with the effectiveness of programmatic. Unify is: – Aufeminin Group (aufeminin, Marmiton, MyLittleParis, […]