The problem isn’t advertising itself, but its current inadequacy to digital
Don’t get it wrong: consumers like online advertising and they know that the internet relies on it to offer free content. The reason for their dissatisfaction is not advertising itself, rather the fact that it does not make provisions for the numerous unique features offered by digital environment (interactiveness, targeting, sharing, etc.).
This way, advertising is losing its popularity and is no longer desirable. Its content is bland and out of touch, and will remain so as long as the design stage fails to provide for this new virtual reality. In a connected world, the advertising industry urgently needs to change the way it approaches campaigns.
5 good programmatic resolutions to approach 2019
Digital is constantly evolving and so is programmatic! The fast evolution of the market and its ecosystem makes it hard to predict precisely what the future holds. Nevertheless, it is already possible to identify the main trends that will rule 2019 and suggest 5 good resolutions to take on this year. Show the best of […]
Gamned! launches its new consulting offer Emerge!
Gamned! brings out the value of advertiser’s data with its programmatic consulting offer, Emerge! Gamned!, pioneer and expert in programmatic media since 2009, launches Emerge!, a new offer combining data science and consulting, that reveals the hidden part of media data to provide advertisers with useful marketing insights. Programmatic has become an essential part of […]