The problem isn’t advertising itself, but its current inadequacy to digital
Don’t get it wrong: consumers like online advertising and they know that the internet relies on it to offer free content. The reason for their dissatisfaction is not advertising itself, rather the fact that it does not make provisions for the numerous unique features offered by digital environment (interactiveness, targeting, sharing, etc.).
This way, advertising is losing its popularity and is no longer desirable. Its content is bland and out of touch, and will remain so as long as the design stage fails to provide for this new virtual reality. In a connected world, the advertising industry urgently needs to change the way it approaches campaigns.
TF1 Group announces the acquisition of Gamned!
TF1 Group announces that it has taken a majority stake in Gamned!, a pioneer and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony Spinasse. By acquiring Gamned!, TF1 group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness to develop an integrated, innovative and high-powered multi-channel […]
Black Friday – Infographic: 4 tips to be seen!
Imported from the United States, Black Friday comes right after Thanksgiving’s diner and kicks the Christmas shopping madness off. Emirati consumers buy much more on Black Friday: the number of sales increased by 1913% between 2016 and 2017: this period gives advertisers strong opportunities to boost their sales.