Christmas is coming soon ! This key period represents a major challenge in the e-sellers annual activity and the latters must better prepare themselves to stand out. November and December are slated to account for nearly 24% of full-year e-commerce sales and 78% of shoppers used the internet for holidays season research en 2015. How to maintain its visibility and bring out its offer in the excitement of the race for gifts? Gamned!, independant trading desk, compiles a list of 5 indispensable steps to maximise on and offline sales, and broaden its awareness thanks to programmatic.
 eMarketers – 2017
 Ipsos MediaCT for Thinkwithgoogle – 2015