Long live data in the time of the GDPR
There’s very good news for the industry: the imminent entry into force of the General Data Protection Regulation (GDPR) will greatly enhance the relevance of programmatic advertising campaigns, directly benefiting users and advertisers, and making it easier for publishers to control their most precious asset, data. This regulation is often represented as being very restrictive […]
10 online advertising trends for 2018
From personal data to social media, new skills to scripting messages, not to mention transparency, video content and AI, Gamned! reveals its predictions for the high points of programmatic advertising around the world. Towards a clarified use of personal data A cleaner advertising market, an even more responsible industry : this is what is promised […]
Open your eyes on programmatic!
Advertisers will have to wrap their heads around the confusing but high-potential practice of automated media buying.
Programmatic Academy by Gamned!
The Programmatic Academy by Gamned! is a training program about the programmatic ecosystem dedicated to marketers and heads of digital. The aim of these sessions is a better understanding of programmatic issues in order to effectively manage its advertising campaigns. The Programmatic Academy by Gamned! consists of several modules, eligible for the corporate training budget, […]
E-sellers: 5 tips to prepare Christmas
Christmas is coming soon ! This key period represents a major challenge in the e-sellers annual activity and the latters must better prepare themselves to stand out. November and December are slated to account for nearly 24% of full-year e-commerce sales and 78% of shoppers used the internet for holidays season research en 2015. How to maintain […]
Here’s to advertising!
The problem isn’t advertising itself, but its current inadequacy to digital Don’t get it wrong: consumers like online advertising and they know that the internet relies on it to offer free content. The reason for their dissatisfaction is not advertising itself, rather the fact that it does not make provisions for the numerous unique features […]