Know How to Preserve the Benefits of Programmatic Marketing

Programmatic marketing has proved its relevance for advertisers and its value for publishers. Some tips can help protect it from miscalculations! If automated methods of buying and distributing advertising campaigns have become the norm, it is because they give many advantages that traditional over-the-counter market cannot offer to the actors of the ecosystem. Audience targeting […]

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June 14, 2018
Gamned! graff its new visual identity

Carried by a double-digit growth rate since taking back its independence in 2015, Gamned!, programmatic trading desk, launches its brand new visual identity – strong, transgressive and inspired by “street art” – to consolidate its position as a major player in the programmatic market and reinforce the values which have shaped its reputation.   Gamned! […]

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May 31, 2018
Gamned! launches Fused! : a game changer for influence marketing

The power of influencers and their impact on consumers behavior are no longer to be doubted. Rightfully, brands give more and more importance to those new opinion leaders in their marketing strategy to reinforce their presence on social media and target qualified audience with engaging and original contents. Decided to bring influence marketing to the […]

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March 30, 2018
Long live data in the time of the GDPR

There’s very good news for the industry: the imminent entry into force of the General Data Protection Regulation (GDPR) will greatly enhance the relevance of programmatic advertising campaigns, directly benefiting users and advertisers, and making it easier for publishers to control their most precious asset, data. This regulation is often represented as being very restrictive […]

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March 8, 2018