Gamned! launches Fused! : a game changer for influence marketing
The power of influencers and their impact on consumers behavior are no longer to be doubted. Rightfully, brands give more and more importance to those new opinion leaders in their marketing strategy to reinforce their presence on social media and target qualified audience with engaging and original contents. Decided to bring influence marketing to the […]
Success for your business during Ramadan
Ramadan is a massive opportunity for your business and Programmatic is an efficient lever to connect with more customers with success.
Long live data in the time of the GDPR
There’s very good news for the industry: the imminent entry into force of the General Data Protection Regulation (GDPR) will greatly enhance the relevance of programmatic advertising campaigns, directly benefiting users and advertisers, and making it easier for publishers to control their most precious asset, data. This regulation is often represented as being very restrictive […]
10 online advertising trends for 2018
From personal data to social media, new skills to scripting messages, not to mention transparency, video content and AI, Gamned! reveals its predictions for the high points of programmatic advertising around the world. Towards a clarified use of personal data A cleaner advertising market, an even more responsible industry : this is what is promised […]
Open your eyes on programmatic!
Advertisers will have to wrap their heads around the confusing but high-potential practice of automated media buying.