Gamned! launches Fused! : a game changer for influence marketing

The power of influencers and their impact on consumers behavior are no longer to be doubted. Rightfully, brands give more and more importance to those new opinion leaders in their marketing strategy to reinforce their presence on social media and target qualified audience with engaging and original contents. Decided to bring influence marketing to the […]

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March 30, 2018
Long live data in the time of the GDPR

There’s very good news for the industry: the imminent entry into force of the General Data Protection Regulation (GDPR) will greatly enhance the relevance of programmatic advertising campaigns, directly benefiting users and advertisers, and making it easier for publishers to control their most precious asset, data. This regulation is often represented as being very restrictive […]

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March 8, 2018
10 online advertising trends for 2018

From personal data to social media, new skills to scripting messages, not to mention transparency, video content and AI, Gamned! reveals its predictions for the high points of programmatic advertising around the world. Towards a clarified use of personal data A cleaner advertising market, an even more responsible industry : this is what is promised […]

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January 25, 2018