Long live data in the time of the GDPR

There’s very good news for the industry: the imminent entry into force of the General Data Protection Regulation (GDPR) will greatly enhance the relevance of programmatic advertising campaigns, directly benefiting users and advertisers, and making it easier for publishers to control their most precious asset, data. This regulation is often represented as being very restrictive […]

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March 8, 2018
10 online advertising trends for 2018

From personal data to social media, new skills to scripting messages, not to mention transparency, video content and AI, Gamned! reveals its predictions for the high points of programmatic advertising around the world. Towards a clarified use of personal data A cleaner advertising market, an even more responsible industry : this is what is promised […]

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January 25, 2018
E-sellers: 5 tips to prepare Christmas

Christmas is coming soon ! This key period represents a major challenge in the e-sellers annual activity and the latters must better prepare themselves to stand out. November and December are slated to account for nearly 24% of full-year e-commerce sales[1]  and 78% of shoppers used the internet for holidays season research en 2015[2]. How to maintain […]

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November 22, 2017
Here’s to advertising!

The problem isn’t advertising itself, but its current inadequacy to digital Don’t get it wrong: consumers like online advertising and they know that the internet relies on it to offer free content. The reason for their dissatisfaction is not advertising itself, rather the fact that it does not make provisions for the numerous unique features […]

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November 17, 2017