Programmatic media: fashion’s new Eldorado

The digital boom has led brands to challenge their traditional communication strategies and to be much more creative in order to capture the attention of an informed and demanding audience. Fashion brands make no exception: in a highly competitive industry, the multiplication of touchpoints between brands and consumers complicates the purchasing process and implies a […]

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August 6, 2018
Training; a key factor to master programmatic media buying

Advertisers need to be given the keys allowing them to evaluate properly the suppliers in charge of their campaign. Vigorous debates concerning the necessity of transparency when it comes to online advertising suppliers’ pricing practices, undoubtedly contributed to clarify each stakeholder’s role and to reduce the footprint of “black boxes” on the market. However, it […]

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July 17, 2018
Gamned! opens a new office in South East Asia

Carried by a double-digit growth rate, Gamned!, independent programmatic trading desk, continues to expand internationally and opens a new office in Kuala Lumpur (South East Asia). Focused on international expansion from the very beginning, Gamned! continues to develop its overall activities and opens a new office in Malaysia. Already present outside of Europe in Latin […]

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July 2, 2018
Gamned! Switzerland announces the appointment of Silvana Imperiali as Deputy Managing director

Gamned! independent trading desk leader in Switzerland announces the appointment of Silvana Imperiali as Deputy Managing Director. She will manage a team in the German-speaking region and will be in charge of business activities in Austria and Germany. Right before joining Gamned!, she was the Managing Director of NewBase (DACH Region). Silvana Imperiali joined Gamned! […]

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June 18, 2018
Know How to Preserve the Benefits of Programmatic Marketing

Programmatic marketing has proved its relevance for advertisers and its value for publishers. Some tips can help protect it from miscalculations! If automated methods of buying and distributing advertising campaigns have become the norm, it is because they give many advantages that traditional over-the-counter market cannot offer to the actors of the ecosystem. Audience targeting […]

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June 14, 2018
Gamned! graff its new visual identity

Carried by a double-digit growth rate since taking back its independence in 2015, Gamned!, programmatic trading desk, launches its brand new visual identity – strong, transgressive and inspired by “street art” – to consolidate its position as a major player in the programmatic market and reinforce the values which have shaped its reputation.   Gamned! […]

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May 31, 2018