TF1 Group announces the acquisition of Gamned!
TF1 Group announces that it has taken a majority stake in Gamned!, a pioneer and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony Spinasse. By acquiring Gamned!, TF1 group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness to develop an integrated, innovative and high-powered multi-channel […]
Black Friday – Infographic: 4 tips to be seen!
Imported from the United States, Black Friday comes right after Thanksgiving’s diner and kicks the Christmas shopping madness off. Emirati consumers buy much more on Black Friday: the number of sales increased by 1913% between 2016 and 2017: this period gives advertisers strong opportunities to boost their sales.
Quiz: Are you a programmatic expert?
Programmatic can be complex, sometimes opaque and some notions are still misunderstood by digital marketers. To ease your back into work, Gamned! invite you to check your knowledge in programmatic. Take a few minutes to find out what is your level and challenge your team mates.
Gamned! helps publishers to monetize their audience with a brand new offer: Audience Extension Powered By Gamned!
At a time when media programmatic represents 2/3 of publisher’s display revenues, Gamned! Put its trading expertize at the service of publishers to help them understand advertisers’ needs. Audience Extension Powered By Gamned! is a full service offer designed to drive publishers’ business growth by monetizing their precious data. Currently, publishers’ revenues remain restricted to […]
Programmatic media: fashion’s new Eldorado
The digital boom has led brands to challenge their traditional communication strategies and to be much more creative in order to capture the attention of an informed and demanding audience. Fashion brands make no exception: in a highly competitive industry, the multiplication of touchpoints between brands and consumers complicates the purchasing process and implies a […]
Training; a key factor to master programmatic media buying
Advertisers need to be given the keys allowing them to evaluate properly the suppliers in charge of their campaign. Vigorous debates concerning the necessity of transparency when it comes to online advertising suppliers’ pricing practices, undoubtedly contributed to clarify each stakeholder’s role and to reduce the footprint of “black boxes” on the market. However, it […]