What is the difference between RTB and Programmatic?

#AskGamned! our experts answer your questions with a video      Real Time Bidding (RTB) is a must in digital advertising strategies. For those of you who are not familiar with this topic, RTB is an integral component of programmatic and represents a mean by which advertising inventory is bought and sold on a […]

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July 23, 2019
data and programmatic post GDPR

#AskGamned! our experts answer your questions through a video

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July 17, 2019
What’s the role of a trading desk?

#AskGamned! our experts answer your questions through a video

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July 10, 2019
Barometer: Belgian programmatic market

The very first Belgian programmatic barometer, built with the help of over 120 Advertisers, Agencies and Publishers. It reveals the significant growth of this digital channel but also the need for transparency and relevancy demanded by marketeers. More details below! Find the results of our swiss barometer by clicking here!

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June 13, 2019
What is programmatic advertising?

#AskGamned! our experts answer your questions with a video Digital ads have changed the landscape of advertising. Most of the advertiser’s digital investments are now focused online and exceed those dedicated to television advertising. The main evolution concerns display and the role of programmatic advertising. Based on algorithms, big data and human expertise it is […]

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April 8, 2019
Gamned! is part of TF1 Group’s digital division UNIFY!

Following the TF1 Group announcement regarding the majority stake taken in Gamned!, the group’s digital division is structuring under one identity: UNIFY. Gamned! provides advertisers with a multi-channel, innovative and high-powered offer, allying the qualified audiences derived from its new digital platforms with the effectiveness of programmatic. Unify is: – Aufeminin Group (aufeminin, Marmiton, MyLittleParis, […]

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February 26, 2019