TF1 Group announces the acquisition of Gamned!

TF1 Group announces that it has taken a majority stake in Gamned!, a pioneer and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony Spinasse. By acquiring Gamned!,  TF1 group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness to develop an integrated, innovative and high-powered multi-channel […]

LEARN MORE

November 12, 2018

Black Friday – Infographic: 4 tips to be seen!

Imported from the United States, Black Friday comes right after Thanksgiving’s diner and kicks the Christmas shopping madness off. Emirati consumers buy much more on Black Friday: the number of sales increased by 1913% between 2016 and 2017: this period gives advertisers strong opportunities to boost their sales.

LEARN MORE

October 11, 2018

Quiz: Are you a programmatic expert?

Programmatic can be complex, sometimes opaque and some notions are still misunderstood by digital marketers. To ease your back into work, Gamned! invite you to check your knowledge in programmatic. Take a few minutes to find out what is your level and challenge your team mates.

LEARN MORE

September 18, 2018

Gamned! helps publishers to monetize their audience with a brand new offer: Audience Extension Powered By Gamned!

At a time when media programmatic represents 2/3 of publisher’s display revenues, Gamned! Put its trading expertize at the service of publishers to help them understand advertisers’ needs. Audience Extension Powered By Gamned! is a full service offer designed to drive publishers’ business growth by monetizing their precious data. Currently, publishers’ revenues remain restricted to […]

LEARN MORE

August 22, 2018

Programmatic media: fashion’s new Eldorado

The digital boom has led brands to challenge their traditional communication strategies and to be much more creative in order to capture the attention of an informed and demanding audience. Fashion brands make no exception: in a highly competitive industry, the multiplication of touchpoints between brands and consumers complicates the purchasing process and implies a […]

LEARN MORE

August 6, 2018

Training; a key factor to master programmatic media buying

Advertisers need to be given the keys allowing them to evaluate properly the suppliers in charge of their campaign. Vigorous debates concerning the necessity of transparency when it comes to online advertising suppliers’ pricing practices, undoubtedly contributed to clarify each stakeholder’s role and to reduce the footprint of “black boxes” on the market. However, it […]

LEARN MORE

July 17, 2018

Gamned! opens a new office in South East Asia

Carried by a double-digit growth rate, Gamned!, independent programmatic trading desk, continues to expand internationally and opens a new office in Kuala Lumpur (South East Asia). Focused on international expansion from the very beginning, Gamned! continues to develop its overall activities and opens a new office in Malaysia. Already present outside of Europe in Latin […]

LEARN MORE

July 2, 2018

Gamned! Switzerland announces the appointment of Silvana Imperiali as Deputy Managing director

Gamned! independent trading desk leader in Switzerland announces the appointment of Silvana Imperiali as Deputy Managing Director. She will manage a team in the German-speaking region and will be in charge of business activities in Austria and Germany. Right before joining Gamned!, she was the Managing Director of NewBase (DACH Region). Silvana Imperiali joined Gamned! […]

LEARN MORE

June 18, 2018

Know How to Preserve the Benefits of Programmatic Marketing

Programmatic marketing has proved its relevance for advertisers and its value for publishers. Some tips can help protect it from miscalculations! If automated methods of buying and distributing advertising campaigns have become the norm, it is because they give many advantages that traditional over-the-counter market cannot offer to the actors of the ecosystem. Audience targeting […]

LEARN MORE

June 14, 2018

Gamned! graff its new visual identity

Carried by a double-digit growth rate since taking back its independence in 2015, Gamned!, programmatic trading desk, launches its brand new visual identity – strong, transgressive and inspired by “street art” – to consolidate its position as a major player in the programmatic market and reinforce the values which have shaped its reputation.   Gamned! […]

LEARN MORE

May 31, 2018

Millennials: 5 tips to engage this target in your media digital campaigns

LEARN MORE

April 5, 2018

Gamned! launches Fused! : a game changer for influence marketing

The power of influencers and their impact on consumers behavior are no longer to be doubted. Rightfully, brands give more and more importance to those new opinion leaders in their marketing strategy to reinforce their presence on social media and target qualified audience with engaging and original contents. Decided to bring influence marketing to the […]

LEARN MORE

March 30, 2018

Success for your business during Ramadan

Ramadan is a massive opportunity for your business and Programmatic is an efficient lever to connect with more customers with success.

LEARN MORE

March 14, 2018

Long live data in the time of the GDPR

There’s very good news for the industry: the imminent entry into force of the General Data Protection Regulation (GDPR) will greatly enhance the relevance of programmatic advertising campaigns, directly benefiting users and advertisers, and making it easier for publishers to control their most precious asset, data. This regulation is often represented as being very restrictive […]

LEARN MORE

March 8, 2018

10 online advertising trends for 2018

From personal data to social media, new skills to scripting messages, not to mention transparency, video content and AI, Gamned! reveals its predictions for the high points of programmatic advertising around the world. Towards a clarified use of personal data A cleaner advertising market, an even more responsible industry : this is what is promised […]

LEARN MORE

January 25, 2018

Open your eyes on programmatic!

Advertisers will have to wrap their heads around the confusing but high-potential practice of automated media buying.

LEARN MORE

January 2, 2018

Programmatic Academy by Gamned!

The Programmatic Academy by Gamned! is a training program about the programmatic ecosystem dedicated to marketers and heads of digital. The aim of these sessions is a better understanding of programmatic issues in order to effectively manage its advertising campaigns. The Programmatic Academy by Gamned! consists of several modules, eligible for the corporate training budget, […]

LEARN MORE

December 26, 2017

E-sellers: 5 tips to prepare Christmas

Christmas is coming soon ! This key period represents a major challenge in the e-sellers annual activity and the latters must better prepare themselves to stand out. November and December are slated to account for nearly 24% of full-year e-commerce sales[1]  and 78% of shoppers used the internet for holidays season research en 2015[2]. How to maintain […]

LEARN MORE

November 22, 2017

Here’s to advertising!

The problem isn’t advertising itself, but its current inadequacy to digital Don’t get it wrong: consumers like online advertising and they know that the internet relies on it to offer free content. The reason for their dissatisfaction is not advertising itself, rather the fact that it does not make provisions for the numerous unique features […]

LEARN MORE

November 17, 2017

Gamned! Switzerland will join the 5th Swiss e-commerce Conference in Baden on November 16th

With over 600 participants last year, this year promise to be a rich experience for anyone wishing to explore possibilities digital can offer. nYou will meet Gamned and the most performing actors of Swiss e-commerce to share on their know-how, ideas and innovation for the future. Amon workshops, discussions and conferences the day will bring […]

LEARN MORE

October 13, 2017