What formats are available in programmatic?
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How to easily engage today’s consumers on digital?
Today, brands have to address highly connected and informed consumers who tend to be less loyal to the brand. So what digital strategy should brands implement in order to identify, understand, engage and retain these new consumers? The profile of the typical consumer has evolved towards a conscious citizen who holds strong ethical values. Digital […]
The Mix Media in programmatic
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What is a PMP?
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What is the difference between RTB and Programmatic?
#AskGamned! our experts answer your questions with a video Real Time Bidding (RTB) is a must in digital advertising strategies. For those of you who are not familiar with this topic, RTB is an integral component of programmatic and represents a mean by which advertising inventory is bought and sold on a […]
data and programmatic post GDPR
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