What to expect from your trading desk?
Expertise, support and technology: here is a breakdown of trading desks’ role to help you choose yours wisely Digital keeps offering new opportunities for brands to address their targets : advertisers count endless channels, formats, datas and measurement indicators to manage their digital campaigns. But it is as much of a blessing than it is […]
Gamned! launches Local First
Gamned! launches Local First, an innovative and geotargeted programmatic offer to boost your traffic in store ! Gamned!, media programmatic pioneer and expert since 2009, launches Local First, an unprecedented programmatic offer combining mobile, precise geo-tracking and real-time messages personalization to help brands boost their sales and increase their in-store traffic during strategic times of […]
TF1 Group announces the acquisition of Gamned!
TF1 Group announces that it has taken a majority stake in Gamned!, a pioneer and expert in programmatic media, founded in 2009 by Olivier Goulon and Anthony Spinasse. By acquiring Gamned!, TF1 group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness to develop an integrated, innovative and high-powered multi-channel […]
Black Friday – Infographic: 4 tips to be seen!
Imported from the United States, Black Friday comes right after Thanksgiving’s diner and kicks the Christmas shopping madness off. Emirati consumers buy much more on Black Friday: the number of sales increased by 1913% between 2016 and 2017: this period gives advertisers strong opportunities to boost their sales.
Quiz: Are you a programmatic expert?
Programmatic can be complex, sometimes opaque and some notions are still misunderstood by digital marketers. To ease your back into work, Gamned! invite you to check your knowledge in programmatic. Take a few minutes to find out what is your level and challenge your team mates.
Gamned! helps publishers to monetize their audience with a brand new offer: Audience Extension Powered By Gamned!
At a time when media programmatic represents 2/3 of publisher’s display revenues, Gamned! Put its trading expertize at the service of publishers to help them understand advertisers’ needs. Audience Extension Powered By Gamned! is a full service offer designed to drive publishers’ business growth by monetizing their precious data. Currently, publishers’ revenues remain restricted to […]
Programmatic media: fashion’s new Eldorado
The digital boom has led brands to challenge their traditional communication strategies and to be much more creative in order to capture the attention of an informed and demanding audience. Fashion brands make no exception: in a highly competitive industry, the multiplication of touchpoints between brands and consumers complicates the purchasing process and implies a […]
Training; a key factor to master programmatic media buying
Advertisers need to be given the keys allowing them to evaluate properly the suppliers in charge of their campaign. Vigorous debates concerning the necessity of transparency when it comes to online advertising suppliers’ pricing practices, undoubtedly contributed to clarify each stakeholder’s role and to reduce the footprint of “black boxes” on the market. However, it […]
Gamned! opens a new office in South East Asia
Carried by a double-digit growth rate, Gamned!, independent programmatic trading desk, continues to expand internationally and opens a new office in Kuala Lumpur (South East Asia). Focused on international expansion from the very beginning, Gamned! continues to develop its overall activities and opens a new office in Malaysia. Already present outside of Europe in Latin […]
Gamned! Switzerland announces the appointment of Silvana Imperiali as Deputy Managing director
Gamned! independent trading desk leader in Switzerland announces the appointment of Silvana Imperiali as Deputy Managing Director. She will manage a team in the German-speaking region and will be in charge of business activities in Austria and Germany. Right before joining Gamned!, she was the Managing Director of NewBase (DACH Region). Silvana Imperiali joined Gamned! […]
Know How to Preserve the Benefits of Programmatic Marketing
Programmatic marketing has proved its relevance for advertisers and its value for publishers. Some tips can help protect it from miscalculations! If automated methods of buying and distributing advertising campaigns have become the norm, it is because they give many advantages that traditional over-the-counter market cannot offer to the actors of the ecosystem. Audience targeting […]
Gamned! graff its new visual identity
Carried by a double-digit growth rate since taking back its independence in 2015, Gamned!, programmatic trading desk, launches its brand new visual identity – strong, transgressive and inspired by “street art” – to consolidate its position as a major player in the programmatic market and reinforce the values which have shaped its reputation. Gamned! […]
Gamned! launches Fused! : a game changer for influence marketing
The power of influencers and their impact on consumers behavior are no longer to be doubted. Rightfully, brands give more and more importance to those new opinion leaders in their marketing strategy to reinforce their presence on social media and target qualified audience with engaging and original contents. Decided to bring influence marketing to the […]
Success for your business during Ramadan
Ramadan is a massive opportunity for your business and Programmatic is an efficient lever to connect with more customers with success.
Long live data in the time of the GDPR
There’s very good news for the industry: the imminent entry into force of the General Data Protection Regulation (GDPR) will greatly enhance the relevance of programmatic advertising campaigns, directly benefiting users and advertisers, and making it easier for publishers to control their most precious asset, data. This regulation is often represented as being very restrictive […]
10 online advertising trends for 2018
From personal data to social media, new skills to scripting messages, not to mention transparency, video content and AI, Gamned! reveals its predictions for the high points of programmatic advertising around the world. Towards a clarified use of personal data A cleaner advertising market, an even more responsible industry : this is what is promised […]
Open your eyes on programmatic!
Advertisers will have to wrap their heads around the confusing but high-potential practice of automated media buying.
Programmatic Academy by Gamned!
The Programmatic Academy by Gamned! is a training program about the programmatic ecosystem dedicated to marketers and heads of digital. The aim of these sessions is a better understanding of programmatic issues in order to effectively manage its advertising campaigns. The Programmatic Academy by Gamned! consists of several modules, eligible for the corporate training budget, […]
E-sellers: 5 tips to prepare Christmas
Christmas is coming soon ! This key period represents a major challenge in the e-sellers annual activity and the latters must better prepare themselves to stand out. November and December are slated to account for nearly 24% of full-year e-commerce sales[1] and 78% of shoppers used the internet for holidays season research en 2015[2]. How to maintain […]