What is programmatic advertising?
#AskGamned! our experts answer your questions with a video Digital ads have changed the landscape of advertising. Most of the advertiser’s digital investments are now focused online and exceed those dedicated to television advertising. The main evolution concerns display and the role of programmatic advertising. Based on algorithms, big data and human expertise it is […]
Gamned! is part of TF1 Group’s digital division UNIFY!
Following the TF1 Group announcement regarding the majority stake taken in Gamned!, the group’s digital division is structuring under one identity: UNIFY. Gamned! provides advertisers with a multi-channel, innovative and high-powered offer, allying the qualified audiences derived from its new digital platforms with the effectiveness of programmatic. Unify is: – Aufeminin Group (aufeminin, Marmiton, MyLittleParis, […]
5 good programmatic resolutions to approach 2019
Digital is constantly evolving and so is programmatic! The fast evolution of the market and its ecosystem makes it hard to predict precisely what the future holds. Nevertheless, it is already possible to identify the main trends that will rule 2019 and suggest 5 good resolutions to take on this year. Show the best of […]
Gamned! launches its new consulting offer Emerge!
Gamned! brings out the value of advertiser’s data with its programmatic consulting offer, Emerge! Gamned!, pioneer and expert in programmatic media since 2009, launches Emerge!, a new offer combining data science and consulting, that reveals the hidden part of media data to provide advertisers with useful marketing insights. Programmatic has become an essential part of […]
What to expect from your trading desk?
Expertise, support and technology: here is a breakdown of trading desks’ role to help you choose yours wisely Digital keeps offering new opportunities for brands to address their targets : advertisers count endless channels, formats, datas and measurement indicators to manage their digital campaigns. But it is as much of a blessing than it is […]
Gamned! launches Local First
Gamned! launches Local First, an innovative and geotargeted programmatic offer to boost your traffic in store ! Gamned!, media programmatic pioneer and expert since 2009, launches Local First, an unprecedented programmatic offer combining mobile, precise geo-tracking and real-time messages personalization to help brands boost their sales and increase their in-store traffic during strategic times of […]