Training; a key factor to master programmatic media buying
Advertisers need to be given the keys allowing them to evaluate properly the suppliers in charge of their campaign. Vigorous debates concerning the necessity of transparency when it comes to online advertising suppliers’ pricing practices, undoubtedly contributed to clarify each stakeholder’s role and to reduce the footprint of “black boxes” on the market. However, it […]
Gamned! opens a new office in South East Asia
Carried by a double-digit growth rate, Gamned!, independent programmatic trading desk, continues to expand internationally and opens a new office in Kuala Lumpur (South East Asia). Focused on international expansion from the very beginning, Gamned! continues to develop its overall activities and opens a new office in Malaysia. Already present outside of Europe in Latin […]
Gamned! Switzerland announces the appointment of Silvana Imperiali as Deputy Managing director
Gamned! independent trading desk leader in Switzerland announces the appointment of Silvana Imperiali as Deputy Managing Director. She will manage a team in the German-speaking region and will be in charge of business activities in Austria and Germany. Right before joining Gamned!, she was the Managing Director of NewBase (DACH Region). Silvana Imperiali joined Gamned! […]
Know How to Preserve the Benefits of Programmatic Marketing
Programmatic marketing has proved its relevance for advertisers and its value for publishers. Some tips can help protect it from miscalculations! If automated methods of buying and distributing advertising campaigns have become the norm, it is because they give many advantages that traditional over-the-counter market cannot offer to the actors of the ecosystem. Audience targeting […]
Gamned! graff its new visual identity
Carried by a double-digit growth rate since taking back its independence in 2015, Gamned!, programmatic trading desk, launches its brand new visual identity – strong, transgressive and inspired by “street art” – to consolidate its position as a major player in the programmatic market and reinforce the values which have shaped its reputation. Gamned! […]
Gamned! launches Fused! : a game changer for influence marketing
The power of influencers and their impact on consumers behavior are no longer to be doubted. Rightfully, brands give more and more importance to those new opinion leaders in their marketing strategy to reinforce their presence on social media and target qualified audience with engaging and original contents. Decided to bring influence marketing to the […]
Success for your business during Ramadan
Ramadan is a massive opportunity for your business and Programmatic is an efficient lever to connect with more customers with success.
Long live data in the time of the GDPR
There’s very good news for the industry: the imminent entry into force of the General Data Protection Regulation (GDPR) will greatly enhance the relevance of programmatic advertising campaigns, directly benefiting users and advertisers, and making it easier for publishers to control their most precious asset, data. This regulation is often represented as being very restrictive […]
10 online advertising trends for 2018
From personal data to social media, new skills to scripting messages, not to mention transparency, video content and AI, Gamned! reveals its predictions for the high points of programmatic advertising around the world. Towards a clarified use of personal data A cleaner advertising market, an even more responsible industry : this is what is promised […]