BAROMETER: BELGIAN PROGRAMMATIC MARKET
The very first Belgian programmatic barometer, built with the help of over 120 Advertisers, Agencies and Publishers. It reveals the significant growth of this digital channel but also the need for transparency and relevancy demanded by marketeers. More details below!
What is the difference between RTB and Programmatic?
#AskGamned! our experts answer your questions with a video Real Time Bidding (RTB) is a must in digital advertising strategies. For those of you who are not familiar with this topic, RTB is an integral component of programmatic and represents a mean by which advertising inventory is bought and sold on a […]
What is programmatic advertising?
#AskGamned! our experts answer your questions with a video Digital ads have changed the landscape of advertising. Most of the advertiser’s digital investments are now focused online and exceed those dedicated to television advertising. The main evolution concerns display and the role of programmatic advertising. Based on algorithms, big data and human expertise it is […]
Gamned! is part of TF1 Group’s digital division UNIFY!
Following the TF1 Group announcement regarding the majority stake taken in Gamned!, the group’s digital division is structuring under one identity: UNIFY. Gamned! provides advertisers with a multi-channel, innovative and high-powered offer, allying the qualified audiences derived from its new digital platforms with the effectiveness of programmatic. Unify is: – Aufeminin Group (aufeminin, Marmiton, MyLittleParis, […]
5 good programmatic resolutions to approach 2019
Digital is constantly evolving and so is programmatic! The fast evolution of the market and its ecosystem makes it hard to predict precisely what the future holds. Nevertheless, it is already possible to identify the main trends that will rule 2019 and suggest 5 good resolutions to take on this year. Show the best of […]
Gamned! launches its new consulting offer Emerge!
Gamned! brings out the value of advertiser’s data with its programmatic consulting offer, Emerge! Gamned!, pioneer and expert in programmatic media since 2009, launches Emerge!, a new offer combining data science and consulting, that reveals the hidden part of media data to provide advertisers with useful marketing insights. Programmatic has become an essential part of […]