Imported from the United States, Black Friday comes right after Thanksgiving’s diner and kicks the Christmas shopping madness off.
Emirati consumers buy much more on Black Friday: the number of sales increased by 1913% between 2016 and 2017: this period gives advertisers strong opportunities to boost their sales.
BAROMETER: BELGIAN PROGRAMMATIC MARKET
The very first Belgian programmatic barometer, built with the help of over 120 Advertisers, Agencies and Publishers. It reveals the significant growth of this digital channel but also the need for transparency and relevancy demanded by marketeers. More details below!
What is the difference between RTB and Programmatic?
#AskGamned! our experts answer your questions with a video Real Time Bidding (RTB) is a must in digital advertising strategies. For those of you who are not familiar with this topic, RTB is an integral component of programmatic and represents a mean by which advertising inventory is bought and sold on a […]